One of the first things I did on my first arrival in Morocco was to climb Mount Toubkal, the second highest mountain in Africa. In some ways, this feat is less impressive than it sounds, since the ascent is for the most part little more than a strenuous walk. It is quite high, however. According to the New York Times, the people of Imlil, at the foot of the mountain, are now offering a few more amenities, proceeds from which go to finance improvements in the town. From the Times' description, it sounds like a nice balance between preserving the character of the countryside and generating tourist revenue for the people.