The New York Times profiles a company today that exists to perform background checks on potential employees by searching social media sites such as Facebook. As the company points out, all it seeks is public information, much of which has unwittingly been made public by naive users. The Beast does not have to come looking for our most private information; we have been feeding it all along. The article does point out that the EEOC cautions potential employers and investigators from delving into information that could give rise to claims of unlawful discrimination.